Anatoli Jimenez (Director): “The sector is booming and participation in Espacio Cocina SICI is going to be high”

Kitchen furniture manufacturers form the backbone of Espacio Cocina SICI. With an innovative design and the best materials, they position the kitchen as the center of the home. One of the most relevant firms of the 'made in Spain’ is Hitalo Kitchens and its CEO, Anatoli Jimenez, reveals some of the keys to its participation in the next edition of Espacio Cocina SICI 2022.

Valencia, 4 julio 2022.- It is 2022 A very special edition of Espacio Cocina SICI returns after the pandemic period and in synergies with Feria Hábitat Valencia and Home Textiles Premium by Textil Hogar. How does your firm face the participation in this call? What are your expectations?

Our expectations with this edition are high. We believe that the sector is definitely on the rise and that participation in the Fair is going to be high, both by exhibitors and professional visitors., taking into account the thrust that it will give to it, on site, Valencia, be this year the World Design Capital: “Valencia World Design Capital 2022”.
Hítalo will present its proposals for kitchen and living room furniture, in a sustainable stand, whose common thread will be the “open concept”. Wide and fused spaces of pure lines, in which light will be one of the main protagonists.

Why do you think it is important to participate in an event such as Espacio Cocina SICI 2022?

For Hítalo, participating in SICI means the possibility of giving visibility to our brand in the national and international market as, what we are, Spanish manufacturers of medium/medium-high level kitchen and living room furniture, that we come to show without complexes the potential of the Spanish furniture sector that has nothing to envy to the great Italian or German manufacturers. In this sense, from the AMC, to which we belong, a fantastic communication work is being carried out to position the kitchen furniture sector at the level that corresponds to it.

What do you think is the role of the kitchen (furniture and kitchen equipment) in today's habitat market? what are your strengths?

The kitchen is the nerve center of the home. It is no longer a space intended solely for cooking, but a versatile space merged with the rest of the rooms in the house in which the home concept takes on true meaning thanks to the "open concept".
Starting from this premise, therefore, the kitchen designs have been refined to create homogeneous spaces in terms of aesthetics., the use of concealment furnishing is enhanced and projects are adapted more than ever to the true
needs of each person, equipping each kitchen with solutions that improve the
home experience.

What do you think is the differentiating factor of your company in the sector?? What is it that you offer to the market that makes you unique??

Our slogan already says it, “Inspired by the different”, and in this case "different" refers to each person with their needs and tastes. We flee from standard manufacturing, and our strong point therefore is the ability to develop high-quality custom projects, customizable to 100%. We achieve this thanks to our fantastic human team and an interest in always being up-to-date in terms of technology applied to our furniture..